How to Choose a Data Partner: 5 Questions Every Platform Should Ask

Before you commit to a data provider, here are five essential questions every platform should ask.

1. What kind of data access do they offer?

Start with clarity on what you actually need. Do you require real-time data, historical records, high-frequency updates, or something else? A strong data partner should offer flexible access models, including APIs, bulk exports, or webhook integrations, to meet your product’s needs.

Ask yourself:

• Is the data real-time or delayed?
• Is it read-only or does it support write-back capabilities?
• Can we integrate it into our workflows without friction?

Red flag: Providers that only offer limited file-based access or outdated formats may slow you down as your product scales.

2. How do they source and manage their data?

Transparency is everything. A trustworthy partner should be upfront about how their data is collected, how frequently it’s refreshed, and what level of accuracy you can expect.

Look for:

• User-permissioned access that puts control in the hands of your customers
• Clear documentation on data sources and update frequency
• Built-in validation or normalization processes

Why it matters: If your data partner relies on unstable or opaque sourcing methods, your product may suffer from inconsistencies and gaps that hurt user trust.

3. How secure and compliant is their infrastructure?

When dealing with sensitive data such as financial records, utility usage, or business KPIs, security is non-negotiable. Your data partner should demonstrate a clear commitment to compliance, encryption, and privacy.

Key areas to evaluate:

• Data encryption in transit and at rest
• SOC 2, ISO 27001, or other compliance certifications
• Consent flows and permission management features
• Granular access controls and audit logs

Pro tip: Ask for documentation. A serious partner will have detailed answers ready and available.

4. How well does the integration process support your developers?

Even the best data is useless if it's difficult to integrate. A strong data partner supports your dev team with clear, well-maintained APIs, responsive support, and minimal implementation friction.

Ask about:

• API reliability and uptime
• SDKs, sandbox environments, and testing tools
• Developer documentation that is actually helpful
• Time to first value (how fast you can get up and running)

Bonus: Look for partners who think like product builders. They should understand that your time and technical resources are valuable.

5. What happens when things go wrong?

No system is perfect. What sets great data partners apart is how they handle edge cases, outages, and unexpected data anomalies. Look for providers who are transparent about issues, proactive with communication, and committed to resolution.

Consider:

• How fast is their support team?
• Do they offer status pages or incident tracking?
• Are there built-in failovers or retry mechanisms?
• Can you customize alerting and monitoring?

Bottom line: You want a partner, not just a vendor. Responsiveness and accountability should be part of the package.

Final Thought

Data is more than a feature. It is a foundation. Choosing the right data partner is one of the most strategic decisions you’ll make as a platform builder. When you find a partner that delivers reliable access, developer-friendly tooling, secure infrastructure, and real transparency, you set your team up for long-term success.

At Deck, we’ve built our entire platform around making data access easier, smarter, and more trustworthy. If you're evaluating providers, we’d love to show you what great data infrastructure can look like.

Ready to find your ideal data partner? Get in touch and let’s build something better together.

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