Deck Blog

The speed of information has never mattered more. In today’s world, where decisions are made in seconds and user expectations are sky-high, the ability to access data in real time is no longer a nice-to-have. It’s foundational.

In a world driven by insights, data can be your most powerful asset or your biggest liability. Whether you're running a startup, building a platform, or scaling an enterprise tool, the quality of your data directly impacts your bottom line.

In a product-led world, your platform is only as powerful as the data behind it. Whether you're building automation, analytics, personalization, or reporting features, your ability to access accurate and timely data makes all the difference. But with so many providers out there, choosing the right data partner can feel overwhelming.

Here’s a closer look at what user-permissioned data actually is and the different ways it’s accessed across industries.

In today’s digital world, data is everywhere. From smart thermostats to electric vehicles, we generate information with nearly every action we take. But there’s a big difference between data that’s collected about us and data that we actively choose to share.