How Glowtify enables AI-powered marketing

Glowtify helps e-commerce brands transform raw data into personalized marketing that delivers results. Their platform enables merchants to launch targeted campaigns, automate customer communications, and optimize performance across channels, all without the need for heavy technical resources.

To support this vision, Glowtify needed a data infrastructure that was both powerful and adaptable. They required a solution that could connect to multiple systems, align mismatched schemas, and deliver clean, reliable insights. That’s where Deck came in.

The Challenge

Glowtify serves a broad range of merchants, each with their own platforms, tools, and unique marketing needs. Supporting this variety meant handling a wide array of data integration challenges.

For example:

• Shopify workflows depended on accessing event and product data through the Shopify Admin API, especially for behavior-based email automation.
• Their custom CMS required clean and consistent product and customer data to enable real-time on-site personalization.
• Mailchimp campaigns needed instant access to customer activity signals to personalize outreach and increase engagement.
• Seamless, real-time personalization and marketing automation using customer and product data from the WordPress site

Managing all of these systems separately was slowing them down. Each new use case brought new complexity. Their engineering team was constantly building and maintaining individual pipelines for different tools. This fragmented approach was not only time-consuming, it was also a barrier to scaling efficiently.

Marc, CEO at Glowtify, put it simply:

“We didn’t want to keep reinventing the wheel. We needed a single solution that could do the heavy lifting on the data side and keep up with the pace of our growth.”

The Solution

Glowtify implemented Deck to create a unified and flexible data layer that could support multiple use cases with minimal friction.

With Deck, they were able to streamline and scale their approach:

• Deck integrated seamlessly with Shopify, providing robust support for admin-scoped email workflows and enabling consistent data access across campaigns.
• Mailchimp event data was ingested and normalized automatically, giving their marketing team the real-time signals needed for timely, personalized messages.
• Their custom CMS was easily connected through Deck’s flexible API, which adapted to schema changes without breaking their workflows.

Deck’s schema mapping and enrichment capabilities ensured that data from all platforms was aligned and usable. Glowtify no longer needed to patch together different tools or transform data manually. Deck handled the backend complexity so their team could focus on creating better customer experiences.

The Results

Since integrating Deck, Glowtify has seen meaningful improvements in both performance and productivity:

• Their marketing team can now test new campaigns across platforms faster, accelerating time to value.
• Clean, reliable data has led to more accurate targeting and higher-performing campaigns.
• Engineering overhead has decreased, freeing up developers to focus on strategic product enhancements rather than maintaining brittle integrations.

Marc shared,

“With Deck, we don’t have to worry about the plumbing. It just works. That means we can focus on delivering great features, not fixing pipelines.”

Why Deck?

• Designed for modern marketing stacks, with real-time sync and schema normalization built in.
• Flexible enough to integrate with legacy tools and custom systems while adapting to future needs.
• Trusted by technical teams for its reliability, simplicity, and ability to scale with them.

Glowtify is building the future of smart, scalable marketing. With Deck as their data foundation, they’re moving faster, staying lean, and delivering better results for their customers.

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